St.AIIA

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April 2025

Project, Interrupted: Silk Laundry x La Canadienne

An imagined collaboration that never happened.

Both brands share a deep connection to heritage, a devotion to lasting quality, and a quiet aesthetic anchored in timelessness. This speculative creative exercise was born from those aligned values. A vision of what could have been: a campaign where flowing silk meets structured craftsmanship, where warmth and softness coexist.

In a fast-moving industry, some projects remain in limbo.

This one stayed with me but I wanted to bring it to life, at least on my terms.

This is a personal creative exploration. Not affiliated with or endorsed by either brand.


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Montreal 2025