At St.AIIA, we believe in using artificial intelligence ethically, responsibly, and creatively.
We see AI as a tool to enhance human vision, never as a replacement for artistic sensitivity, cultural nuance, or creative intention.
Our Guiding Principles
/ Human-led creativity
AI doesn’t replace creatives, it extends their capabilities. Every image generated with AI is the result of hours of research, experimentation, and fine-tuning — concepted, directed, and selected by a human with a clear creative brief and visual intent.
/ Transparency
Whenever AI-generated images are used, this is clearly communicated to clients.
We never use real people’s faces or likenesses without consent or proper licensing.
/ Respect for creative professions
We support the evolution of creative work, not its erasure. St.AIIA values collaboration with stylists, retouchers, 3D artists and beyond. AI is not about replacing talent, but enriching the creative process.
/ Ownership & usage rights
Visuals produced under contract are licensed according to agreed terms. Usage rights are clearly outlined, documented and honoured.
/ Sustainability & accessibility
We believe in lighter, more agile production models — with lower environmental impact and greater creative flexibility for brands of all sizes.